
BIO & CONTACT
Based in Miami, Florida, USA
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I don’t just write copy; I channel the culture.
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With over 15 years of experience at the intersection of sports, entertainment, and digital strategy, I’ve mastered the art of "stop-and-watch" storytelling. From the high-velocity demands of ESPN and Fox Sports to the cinematic reach of Disney and NBCUniversal, my work is rooted in one goal: turning cultural nuance into unmissable brand value.
As a fully bilingual Creative, I specialize in the full lifecycle of a project, from the initial high-stakes pitch to final post-production. Whether I'm crafting a 360° campaign for La Casa de los Famosos and FIFA World Cup or developing original content for partners like MasterCard and PepsiCo, I bring the discipline of a producer and the soul of a writer to every frame.
Beyond the Screen
I’m a proud Puerto Rican, a passionate drummer, and a firm believer that rhythm is the secret ingredient to great storytelling. And if you’re wondering where my collaborative spirit comes from—I was born into a team. As a triplet, I’ve been navigating group dynamics and "creative differences" since day one.
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I bring the vision, the strategy, and the rhythm. I’ll bring the drumsticks if the pitch gets really intense.
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Awards
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Silver GEMA North America, 2025
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2x Gold GEMA North America, 2024
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The Webby Awards 2021 Social: Sports
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M&M Global Content Creator of the Year 2019
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Gold PromaxBDA Global Excellence 2019
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Cannes Festival of Creativity Shortlist 2018
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Bronze PromaxBDA Latin America 2015
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3x Gold PromaxBDA Latin America 2014
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2x Silver PromaxBDA Latin America 2014
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Discovery International Top Spot 2014
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Discovery Stellar Award for Quality 2013
Courses
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Storynomics by Robert McKee
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SXSW Interactive
E-mail: